“Analysing, in a few minutes, millions of answers to open-question surveys and extracting the concepts that are expressed. Quantifying the feelings and opinions of all those who use a product or a service. Understanding in advance the market response to a new product. Analysing in real time customer responses thus preventing customer abandonment.”
What it is for
VCS™ is a piece of software for automatically encoding responses to open-question surveys, with respect to any set of categories, called codeframe or codebook.
VCS™ learns, on the basis of examples, how to encode the answers of the users. Examples are provided by those operators who traditionally analyse responses one by one. A few hundreds of examples allow to automatically analyse millions of answers.
VCS™ learns from its mistakes: operators can correct its behaviour by changing the coding of the answers. VCS™ will thus take into account the corrections in the subsequent choices.
VCS™ can be used directly by Marketing Research staff without employing specialized IT staff. Once installed at the client’s site, it will no longer be necessary to contact specialized staff to create a new survey or configure VCS™, encode new surveys, modify the codeframe or for any other operation typically carried out during the normal analysis of a survey.
VCS™ can also be used to analyse the information flows in real time, as it is able to process input and direct it to its intended destination.
The accuracy of the performance of VCS™ is scientifically measurable.